This week’s guest blogger is Richard Brown from IMPACT 9. Rich has worked within the charitable sector for over 10 years and set up Impact 9 specifically to help charities and small businesses maximise the effectiveness of their digital marketing.
Together with his parents he is also the co-founder of The Joanna Brown Trust, a charitable organisation set up in memory of his sister that encourages involvment in sport.
Each month Rich holds a fundraising workshop aimed at helping small charities and individuals raise money through crowdfunding.
Today he gives us an insight into how to use an online fundraising page to maximise your charitable efforts, over to you Rich.
Using an online fundraising page is a great way to raise money for your chosen charity. The statistics show that you can raise more money using an online fundraising page compared to the traditional paper form, and here’s why….
- You can share your online page to a wider audience. Posting your link on social media or emailing it to your contacts will reach far more people than a paper form, which is only face-to-face.
- People give more online. The average donation on an online fundraising page is around 30% higher than that of a paper form.
- The Gift Aid is higher. Only 45% of donations made on paper form is gift aided, compared to over 90% online. This is mainly because donors forget to tick the box on a paper form, whereas you are prompted to do so as part of the online transaction.
If you have been motivated to raise money for a charity it makes sense to try and raise as much as possible. Here are my top 5 tips for maximising your efforts:
- Set a Target. Online fundraising pages that have a target on average raise more money than ones that don’t. Setting a target can be tricky, but don’t worry you can always change it if it’s too high or too low. If you are struggling to think of a target, a good place to start is looking at the charity you are supporting and see if they have totals for how much certain things cost. For example, £250 could pay for a specialist physiotherapy session.
- Tell Your Story. When you set up your page make sure you upload a photo of yourself (or your team) and say what you are doing, and most importantly why you are doing it. One of the biggest factors that influence how much people donate to an online fundraising page is the connection they have with the person whose page it is and why they are fundraising for that particular charity.
- Share, Share, Share. As I mentioned earlier, one of the main reasons online fundraising pages raise so much money is the amount of people you can share it with via email and social media. Just one word of note here, don’t overshare as you might start to annoy people.
- Say Thank You. It sounds simple but when someone does donate say thank you, not just to their face but also on social media. Not only will this show your gratitude but it also shares your page with other people and shows them people are donating.
- Don’t Forget Offline. Although online fundraising pages can really boost the amount you raise don’t forget to also raise money face-to-face. Not everyone is online or is comfortable with donating using an online fundraising page. So don’t forget any money you do raise offline can be added to your online fundraising page. In the setting of your page there will be an option to ‘add offline donations’.
On behalf of the BizFit team I’d like to thank Rich for those great tips. If you are interested in finding out more about boosting your fundraising efforts why not get in touch with Rich. Or you can donate to The Joanna Brown Trust here.
Best wishes from the BizFit Basecamp at British Camp, Malvern